For those that prefer the reliable hold of a gel, but dislike the rock-hard finish it often leaves, LOOK NO FURTHER! Lajashley has created the FIRM HOLD STYLING GEL. Formulated to keep hair firmly in place without making your hair hard as a rock and leaving you having to do wash day early! The Firm Hold Styling Gel is made with aloe vera that assists in having a sturdy but soft look! IF VERSATILITY IS WHAT YOU LOOKING FOR… THEN YOU ARE IN THE RIGHT PLACE!